Who Am I

Krishnamoorthy Venkataraman
______________________________________________________________________________


Professional Profile:

An energetic Management professional, with over 14 years of rich and extensive experience in sales and marketing operations in diversified industries. Distinction of exploring new growth opportunities, accelerating growth, team building and achieving desired targets.

Experience # 1

General Manager – Marketing: M/s New Horizon Media, Chennai. May 2006 – till date.

Job Profile:

Ø Heading the Marketing and Sales Teams. Directing the teams by setting targets, designing and developing sales support strategies. Training, reviewing performance, motivating and controlling the teams; researching contemporary market scenario; exploring innovative growth opportunities.

Achievement:

Successful re-launch of existing Brand and launch of 2 New Brands.
Building the Sales and Marketing Team.
Growth strategies through distribution network and cable TV operators.

Experience # 2

Channel Manager – Interactive Services: M/s Sify Limited, Chennai. Nov 2001 to Apr 2006

Job Profile:

Ø Business Development by increasing customer base, increasing page views, improving portal hygiene, revenue generation, alliances, cost reduction, and co-ordination with editorial & technology teams.

Achievement:

Achieved revenue targets – Sify Iways 2001-2002.
Achieved Targets from 2003 to 2006. – Sify Interactive Services (Portals News, Languages, Religion, Astrology, Cities, Education, and Khoj search engine)
Re-launching Sify Education Portal at Zero Cost with MCA project students.
Online Exam results, Astrology Chats & personalised daily predictions.

Winner of “Winning Spirit Award.”
Winner of “Sify Way Award”

Experience # 3

Regional Manager – Sales: M/s.CricInfo Pvt Ltd. Chennai. Jun 2000 – Oct 2001

Job Profile:

Ø Heading the Sales Team, Setting targets, Formulating strategies, Exploring growth opportunities and successful execution of commitments. Coordination with Marketing, Content, Technology and Creative teams.

Achievement:

· Achieved Target 2000 - 2001. Nil outstanding.

Experience #4

Product Executive ( Marketing and Distribution): Amrutanjan Limited. Mar 1998 - June 2000

Job Profile:

Ø Brand Management of a 105-year-old brand. Re-positioning the Flagship Brand “Yellow Balm”.
Ø Conducting Dip Stick study, Competitors’ SWOT analysis, Developing innovative Packaging design, Media Planning, Promotion Schemes, Handling Printers and Suppliers for POP and Other Promotional Materials

Achievement:

· Achieved the Marketing Targets for 1998-99 and 1999-2000.
· Successful launching of Mini pack, Digestive Candy and Gel based balm.
· Implementation of MIS for marketing strategies.
· Elimination of competitor “Stopache”.
· Successful Relaunch of Inhaler. Achieved targets with 360% growth through innovative promotional offers.

Experience # 5

Marketing Manager - Cyber Globe (India) Private Ltd. Oct 1997 to Mar 1998

Job Profile:

Ø Heading the Marketing Department, Responsible for the Growth of Internet Training Division, Netcafe (The First Internet Café in Chennai), and Web Site Marketing Division.

Achievement:
· Appointed, trained and developed business through Channel partners.
· Conceived, designed and launched www.clicktickets.com, online ticket booking for film theatre, first time in India...
· Developed Decision Support Systems, which ensured timely corrective action and evaluated the actual performance with the expected performance.



Experience # 6

Marketing Executive - M/s.G.M. Pens International Pvt Ltd. Dec 1993 to Sep 1997

(Marketers of “Reynolds” - Exclusive Licensee of Regnault Reynolds, S.A.France)

Job Profile:

Ø Managing the Flagship Brand “045”. Handling advertising agencies like HTA, O&M, Mudra and Lintas.
Ø Launching Speciality Products. Developing MIS for product management.

Achievement:

Achieved the Marketing Targets every year.
Joined as Sales Officer, got promoted thrice, based on significant value addition.
Launched speciality products successfully (White board Marker)



Experience # 7

Sales Officer - M/s. U.M.S. Services Ltd. Feb 1991 to Nov 1993

Job Profile:

Ø Achieving Sales Targets.
Ø Widening the distribution network
Ø Coordinating with Marketing, Accounts, Production, Servicing, Despatch,and Commercial Departments

Achievements:
Winner of “Best Sales Officer award 1991-1992 & 1992-93”.
Established a wide and strong dealer network across South Tamil Nadu.
Special recognition of Dealers’ Problem solving and for teamwork.


Education

Ø Master of Business Administration (Marketing) from Sri Sathya Sai Institute of Higher Learning in 1990

Ø M.A. (Public Administration) from Madras University in 1995

Ø M.Phil (Management) – Alagappa University 2004 (on dissertation)

Extracurricular Activities:

Sports : Gold Medal.- Chess - Vivekananda College 1988.

Extra Curricular Activities: NCC (completed A, B & C levels)
Guest Lecturing in 14 colleges
“Spastic Society”- Active worker.
Youth Leader Sri Sathya Sai Seva Organisation.

Personal Details:

Date of Birth : 08 Sep 1966

Sex : Male

Contat Address : Flat No.G3, Madurai Meenakshi Apartments, Plot No.62,
Rajaji Lane, Rajaji Nagar, Tiruvanmiyur,
Chennai –600041.
Languages
Speak : Telugu , Hindi & Malayalam
Speak Read & Write : English & Tamil


Telephone : +91 - 44 - 24483437 / 9841090169 (HP)

e-mail ID : krishcare@yahoo.com